Bangkok, 26 September 2022– The Loyalty Platform is officially announced under the collaboration between Bitkub Blockchain Technology, Buzzebees, TV Direct and Hotto Bun. The loyalty point conversion feature will be implemented and the users will be able to convert their loyalty points into KUB Coin and utilize it on Bitkub Chain.
Buzzebees is the number 1 Loyalty Platform developer and privileges provider with 90% market share in Thailand and it has been expanding the business from CRM Privileges & Platform development to a end-to-end digital engagement solution by offering services to the corporate and retail clients. As of now, there are a total of 130 million users on the platform with the implementation of customer retention strategy.
TV Direct has become the leading retail store in Thailand with a total of 56 distribution centers nationwide. The company’s warehouses are equipped with the inventory management system which can support more than 4,000 product items with technologies and computer systems for managing its customer information database.
Under the concept “Good Value that is Affordable”, Hotto Bun has been penetrating the youngsters generation market by providing a good quality product with an affordable price. Hotto Bun has rapidly grown into a hot and ready restaurants popping up at university campuses such as Kasetsart, Thammasat (Rangsit branch), Ladkrabang, Chulalongkorn, Khonkaen, Nakhon Ratchasima (under construction) and all over Bangkok and beyond.
The development of the Loyalty Platform will be divided into 2 phases. The first phase will start with an implementation of the “Point Convert to KKUB” feature; this phase will enable the users to convert the loyalty points into KKUB. In addition, KKUB can be used to redeem vouchers via the feature called “Loyalty Platform”. For the second phase, there will be a development of “Loyalty Point on Chain” feature, which allows other brands to utilize more functionalities on the platform. The collaboration could lead Bitkub Chain to unlock the new innovative accessibility feature and prepare for mass adoption in the future.
“On the behalf of Bitkub Blockchain Tecnology’s CEO, I would say that this collaboration could add more utilities on Bitkub Chain’s ecosystem. Our users could access to the decentralized application more easily by simply use Bitkub NEXT to connect with the Loyalty Program. I believe that, with every step forward, we could go together to strengthen our platform.” said by Mr. Passakorn Pannok, CEO of Bitkub Blockchain Technology Co., Ltd.
“This collaboration could add more opportunities to our brand by increasing the frequency and engagement on the loyalty program. It is very amazing that we can use the CRM point to exchange with the cryptocurrency, which is very new for Thai people. I believe that this collaboration is a further development of the future trend.” said by Mr. Michael Chen CEO of Buzzebees Co., Ltd.
“I believe that this collaboration could deliver significant growth to our customer bases because of state-of-the-art technology on Bitkub Chain. The Loyalty Platform will facilitate us to manage and acquire the new customer bases”. said by Mr. Natthawut Nuanchawee, Director of Information Technology Department of TVD Holding Pub., Co., Ltd.
“To collaborate with Bitkub Chain, we sincerely hope that the Loyalty Platform could provide more conveniences to the users and add more utilities to our CRM points. As of now, we are focusing to develop the quality product to serve our target market which is teenagers. We hope that this collaboration could create a better experience for them by integrating the trending technology like blockchain to our loyalty program.” said by Mr. Thanakorn Pamutito, Managing Director of Hotto Bun brand
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Buzzebees
Website: https://crm.buzzebees.com/
TV Direct
Website: http://www.tvdirect.co.th/th
and Hotto Bun
Website: https://www.hottobun.com/
Facebook: https://www.facebook.com/HottoBunThailand/
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